Performance Marketing

Exclusive leads.
Paid by results.

We build the landing page and campaigns, run the ads and deliver real inquiries from people in your region. You call, advise and close.

1 businessper region and service
Exclusiveno shared leads
Fixed priceper lead, set before launch
14 daysuntil campaigns go live
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Pricing models

Two models, one principle:
you pay for results.

Which model fits depends on your industry and your deal size. We run the numbers on both with you before we start.

for predictable niches

Price per lead

A fixed price per exclusive lead. We analyze the market and client value, calculate our real costs and lock the price into the contract.

€200–400 per exclusive lead, depending on niche
  • Price fixed before you sign
  • We cover the ad budget
  • Obvious spam gets replaced
Check your region
for high deal values

Base fee + success

A monthly base for campaigns, landing page and support, plus a fee per deal won. We earn more when you sell more.

Base + bonus calculated individually
  • For online stores and large projects
  • Shared numbers, open reporting
  • Google, Meta and AI search
Run the numbers
Qualified lead

What a lead is
and what it isn’t.

This is what a lead looks like when it reaches you.

  • 1A real personwith a real, specific need
  • 2Full contact detailsname, phone and email
New lead: roof renovationvia your landing page
2 min ago
Request
Leaking tile roof, single-family home, approx. 140 m²Wants a quote for a full re-roof
1
Contact
The Brandt familyPhone and email on file
2
Location
Cologne-Lindenthalin your service area
3
Timing
Start in springBudget €25k–40k
Exclusive: goes to you only4
  • 3From your regionmatching your service
  • 4Exclusive and freshwith you the moment they inquire

What it isn’t

A guaranteed sale. From the moment the lead lands with you, your team decides: how fast you call, how well you advise, how sharp your quote is. We deliver people with genuine interest. Closing is your craft.

If something obviously unusable slips through our filters anyway, we replace it.

1 hr

Your most important job

Call every lead within one hour, 24 hours at the latest. Whoever calls first wins. Couldn’t reach them? Make two or three more attempts over the next few days. That’s where most deals hide.

The math

Calculated. Not guessed.

Play with your numbers. We calculate conservatively with a close rate of 1 in 5. If the math doesn’t work for you, we don’t take on the project.

Your team should be able to handle at least 25 leads.
Your month
New deals 5
Cost of leads €7,500
Cost per client won €1,500
Revenue from new deals €40,000
Example calculation, excluding repeat business and referrals. Your actual price is calculated before you sign.
How it works

From signature
to a steady lead flow.

Campaigns go live after about two weeks. From then on, the flow grows week by week until it’s tuned to your region.

Qualified leads per weekExample of a typical start
Kickoff0
0
Go-live2
5
Full flow8
10
11
Week 0Week 1Week 2Week 3Week 4Week 5Week 6
Week 0

Contract and kickoff

We define services, region and your fixed price per lead. All in writing, before you commit.

Weeks 1–2

We build

Landing page, tracking and campaigns get set up. Nothing for you to do.

Weeks 2–3

First leads

The system goes live. Leads land directly with you, via email, text message or in your CRM.

Weeks 4–6

Full flow

Tuned to your region and your offer, with a predictable lead flow and a short weekly report.

Industries

Where exclusive
leads pay off.

A lead for a few hundred euros only pays off where one deal brings in several thousand. That’s why we work in niches with high deal values.

Roofing & facadesFire protectionHeat pumps & heatingSolar PVRenovationWindows & doorsLandscapingPools & wellnessConservatoriesCommercial constructionOnline storesSpecialty niches
Requirements

So it stays profitable for both of us.

25+

Leads per month

Your team can call and advise at least 25 people a month.

1 hr

Fast response

Every lead gets a call within one hour, the same day at the latest.

4 figures

Deal value

One deal brings in several thousand euros. Otherwise, exclusivity doesn’t pay off.

1

Open region

We take exactly one partner per region and service. Once it’s taken, it’s taken.

FAQ

Questions?
Straight answers.

Something missing? Write to info@conversionpilot.io.

Are the leads really exclusive?

Yes, by contract. Every lead goes to you alone, and we don’t work with your competitors in your region for as long as we’re partners.

What does a lead cost?

Most projects run between €200 and €400 per exclusive lead, depending on niche and client value. Your exact price is calculated before you sign and fixed in the contract.

Is there a minimum volume?

We work with businesses that can handle at least 25 leads per month. We cover terms and start details in the intro call.

Do you guarantee sales?

No. Nobody can honestly promise that. We deliver real, exclusive leads from your region. Closing is your part of the partnership. We replace obviously unusable leads.

How soon do the first leads come in?

Typically in the first week after go-live. A fully tuned, steady flow takes four to six weeks.

Why don’t you just work with everyone?

Because exclusivity is the product. One partner per region is exactly what makes your leads so valuable.

Intro call

Let’s talk through your project in 30 minutes.

Free, no strings attached. Tell us up front what it’s about, and we’ll come prepared.

We usually reply within one business day.